Preparing Your E-Commerce Business For Amazon Prime Days
Every year, e-commerce retailers across the country prepare themselves for peak shipping season.
No, we’re not referring to Black Friday, Cyber Monday or the holiday season. We’re actually speaking about the peak shipping season during June and July, when Amazon hosts their infamous Prime Days. During this time, millions of online shoppers will begin purchase much more from their favourite Amazon retailers and expect deliveries within in the following days.
As a last-mile delivery courier, we understand the pressures faced by online retailers and the soaring expectations of customers worldwide during this time. While there are numerous ways to prepare for the upcoming peak shipping season, the best tip we can offer is to start preparing as early as possible (preferably 3-4 months beforehand).
Here are 5 of our best practices to help your e-retailer prepare for peak shipping season:
Tip #1: Revisit the challenges of previous peak seasons. If your business has experienced past peak seasons, take a look at the data and identify the areas that need improvement. Doing so can help you predict the upcoming peak season and give you a chance to make any necessary changes internally and customer-facing.
Tip #2: That being said, avoid making any significant changes right before peak season. A month or so before summer begins, ensure your business has a plan in place for its employees and delivery services. While unforeseen circumstances may arise, having a solid plan can contribute to the success of your business during this high-demand period.
Tip #3: Communicate clearly with your employees and partners. During this time, it’s important to connect with everyone involved in the summer peak season to ensure they are all on the same page. This doesn’t just refer to your employees - it also includes your contractors, suppliers, and of course, delivery couriers.
Tip #4: Prepare your digital assets. Review your e-commerce website and Amazon sales page to make sure it is mobile-friendly, easy to navigate, and can handle an increase in shopper traffic.
Tip #5: Get a hold of your packaging materials. To avoid delivery delays, we recommend purchasing all of your packaging materials a few months before the peak shipping season. Test and trial these materials by packing up heavier products, and ensure the packaging label is visibly located on the parcel.
In the midst of the Amazon Prime shopping frenzy, last-mile delivery couriers, such as MYCourier Inc., play an important role in ensuring that every package reaches its customers' doorsteps in a timely manner. As the final step in the delivery process, the last-mile holds the key to customer satisfaction and brand loyalty.
At MYCourier Inc., we provide e-commerce retailers with customer-focused service through our B2B partnerships. From your online store to your customer’s doorstep, we’re always ready to professionally deliver your parcels on time, every time (and with a smile!). Click here to inquire about a partnership with your business and MYcourier.
